An influencer who helps to build and nurture a community around their brand, product, or service by interacting with their followers and giving them valuable advice is engaging in community-building marketing.
Community building can be a great way to make money, but there are also some potential risks to consider. For example, if you're not careful, you could end up creating a community that is exclusive, or that is only interested in making money. Additionally, you need to be aware of the potential for conflict within a community, and be prepared to deal with it in a constructive way. Finally, remember that a community is only as strong as its members, so make sure you're attracting quality people who will contribute positively to the group.